nneka carrie ude
people+brands+technology
STRATEGY DIRECTOR,
Geometry Global - a global advertising agency
FOUNDER,
LOVE DOT, Inc - global retail marketplace (launching Q2 - 2019)
FOUNDER,
Welcome to THE PATH - media platform
FOUNDER,
Culture Unlimited - a business and consumer development consultancy
I live at the intersection of people, brands and technology. What does this mean?
Well, I’m an ideas engine, trend investigator, cultural anthropologist dedicated to connecting consumers to opportunities that yield unforeseen value while finding new ways to make brands matter more.
marketing + advertising
Geometry Global
April 2017 / present
FCBX
October 2016 / April 2017
Clients:
Beam Suntory, American Airlines, Blue Cross North Carolina, Gallo Wines, Sprite, Lime-a-Rita, American Express
New Business Wins:
Pinnacle Vodka, Maker's Mark
Other Projects:
Experiential Leadership Team
GRISKO
June 2016 / April 2017
Clients:
Century Link, Boeing, Cracker Barrel, Stella Artois
New Business Wins:
Stella Artois, Whirlpool, Cracker Barrel Multicultural
Havas
February 2015 / May 2016
Clients:
American Heart Association, Echoes & Reflections
New Business Wins:
Stella Artois, Whirlpool, Cracker Barrel Multicultural
Clients:
Sears / Kmart, Safellite, Reynolds / Hefty, Cracker Barrel
New Business Wins:
Avant
IPG
(Various Agencies)
July 2005 / March 2014
Clients:
The Coca-Cola Company, Sears / Kmart, Macy's, Bed Bath & Beyond, Hillshire Brands, Zurich Insurance, Sharp Electronics, Dollar General, Verizon Wireless, Ace Hardware
New Business Wins:
Hillshire Brands, Pulte Homes
OTHER PROJECTS:
Decision Support Platform launch (Hubble)
Developed Sales Support Toolkit
Transitioned Agency Intranet to a Sharepoint
Created Digital Agency Knowledge Hub
brands + tech
2012 - 2013 / BPN + Shopper Sciences
Mapped the digital shopper and mobile technology ecosystem across four global markets (U.S., Belgium, Luxembourg, France, and the UK) for The Coca-Cola Company and Coca-Cola Enterprises (Global). Measured and scored app "attractiveness" for Coke brands based on category KPIs and established measurement plan and evaluation frameworks for all test and learn opportunities.
startuPS + Community
THE GRAY MATTER EXPERIENCE | Volunteer | Youth Incubator
Black Tech Mecca | Consultant | Data-driven Tech Think Tank
Citispoon | Advisor | Mobile App, Restaurant Segment
Bricks Creative Group | Advisor | Subscription Based Creative Platform
leaders of tomorrow | Advisor | Youth Mentorship Program/NBMBAA
prosperity partners investment club | Founding Member
#numbersdontlie
15
Years of agency side advertising / marketing and corporate startup experience.
40
I've crafted brand communications and marketing strategies for more than 40 clients across 7 different industry verticals.
24
I've been involved in 18 new business pitches across media, brand, shopper marketing, and experiential.
250
Consumer apps and mobile technologies reviewed, ranked, and score against CPG/Brand KPIs.
let's work
I craft strategies that drive people to action.
I like working on interesting projects with smart people. I believe every idea requires collaboration and a fresh, informed perspective. I don't believe in "group think." For me, real solutions go beyond fancy PowerPoints and/or marketing jargon.
perspEctive is everything
Speaking
recent engagements
Glappitnova 2017 Moderator
"Black Experiences in Workspaces"
Chicago, Illinois
July 2017
SBTE 2017 Panelist
"Dimensionalizing Diversity"
Chicago, Illinois
Jan 2017
AFRICAN TECH Summit Panelist
"Innovation & Entrepreneurship"
Chicago, Illinois
Jan 2017
Lady Leader Tour
"Leadership Talk"
Chicago, Illinois
August 2017
#BLKTECHCLT Panelist
"Innovation Beyond The Valley"
Charlotte, North Carolina
September 2017
AREAS OF EXPERTISE
BRAND STRATEGY & ENTREPRENEURSHIP
I love helping entrepreneurs build their brand roadmaps. Defining an entities brand strategy and identity is just as important as crafting a solid business plan.
culture & advertising
I bring a bold and informed perspective on the cultural inequities within advertising and how they impact identity and social inclusion.
consumer behavior & tech Innovation
I unravel leading trends and identify future trends in human behavior and their connection to technological innovation across industries.
services
Digital
Marketing
Content Strategy
Influencer Engagement
Message Development and Brand Positioning
brand & market strategy
Brand Strategy & Positioning
Comms Planning
Market Penetration Strategy
Research & Market Segmentation
Survey Outreach and Analysis
Target Market Identification and Development
Consumer / Market Feasibility & Analysis
product marketing
Beta Testing
Launch Guides
Launch Plans
Product / Market Insights