nneka carrie ude 

people+brands+technology 

STRATEGY DIRECTOR,

Geometry Global - a global advertising agency

FOUNDER,

LOVE DOT, Inc - global retail marketplace (launching Q2 - 2019)

FOUNDER,

Welcome to THE PATH - media platform

FOUNDER,

Culture Unlimited - a business and consumer development consultancy

I live at the intersection of people, brands and technology. What does this mean? 

Well, I’m an ideas engine, trend investigator, cultural anthropologist dedicated to connecting consumers to opportunities that yield unforeseen value while finding new ways to make brands matter more.

 marketing + advertising 

Geometry Global

April 2017 / present

FCBX

October 2016 / April 2017

Clients:

Beam Suntory, American Airlines, Blue Cross North Carolina, Gallo Wines, Sprite, Lime-a-Rita, American Express

New Business Wins:

Pinnacle Vodka, Maker's Mark

Other Projects:

Experiential Leadership Team

GRISKO

June 2016 / April 2017

Clients:

Century Link, Boeing, Cracker Barrel, Stella Artois

New Business Wins:

Stella Artois, Whirlpool​, Cracker Barrel Multicultural

Havas

February 2015 / May 2016

Clients:

American Heart Association, Echoes & Reflections

New Business Wins:

Stella Artois, Whirlpool​, Cracker Barrel Multicultural

Clients:

Sears / Kmart, Safellite, Reynolds / Hefty, Cracker Barrel

New Business Wins:

Avant

IPG

(Various Agencies)

July 2005 / March 2014

Clients:

The Coca-Cola Company, Sears / Kmart, Macy's, Bed Bath & Beyond, Hillshire Brands, Zurich Insurance, Sharp Electronics, Dollar General, Verizon Wireless, Ace Hardware

New Business Wins:

Hillshire Brands, Pulte Homes

OTHER PROJECTS:

Decision Support Platform launch (Hubble)

Developed Sales Support Toolkit

Transitioned Agency Intranet to a Sharepoint 

Created Digital Agency Knowledge Hub

 brands + tech 

2012 - 2013 / BPN + Shopper Sciences

Mapped the digital shopper and mobile technology ecosystem across four global markets (U.S., Belgium, Luxembourg, France, and the UK) for The Coca-Cola Company and Coca-Cola Enterprises (Global).  Measured and scored app "attractiveness" for Coke brands based on category KPIs and established measurement plan and evaluation frameworks for all test and learn opportunities.

startuPS + Community 

THE GRAY MATTER EXPERIENCE | Volunteer | Youth Incubator

Black Tech Mecca   |   Consultant   |   Data-driven Tech Think Tank

Citispoon   |   Advisor   |   Mobile App, Restaurant Segment

Bricks Creative Group   |  Advisor   |   Subscription Based Creative Platform

leaders of tomorrow   |  Advisor   |   Youth Mentorship Program/NBMBAA

prosperity partners investment club   |  Founding Member

#numbersdontlie

15

Years of agency side advertising / marketing and corporate startup experience.

40

I've crafted brand communications and marketing strategies for more than 40 clients across 7 different industry verticals. 

24

I've been involved in 18 new business pitches across media, brand, shopper marketing, and experiential.

250

Consumer apps and mobile technologies reviewed, ranked, and score against CPG/Brand KPIs. 

let's work

I craft strategies that drive people to action. 

I like working on interesting projects with smart people. I believe every idea requires collaboration and a fresh, informed perspective. I don't believe in "group think." For me, real solutions go beyond fancy PowerPoints and/or marketing jargon.  

perspEctive is everything 

Speaking 

recent engagements 

Glappitnova 2017 Moderator

"Black Experiences in Workspaces"

Chicago, Illinois

July 2017

SBTE 2017 Panelist

"Dimensionalizing Diversity"

Chicago, Illinois

Jan 2017

AFRICAN TECH Summit Panelist

"Innovation & Entrepreneurship"

Chicago, Illinois

Jan 2017

Lady Leader Tour

"Leadership Talk"

Chicago, Illinois

August 2017

#BLKTECHCLT Panelist

"Innovation Beyond The Valley"

Charlotte, North Carolina

September 2017

AREAS OF EXPERTISE 

BRAND STRATEGY & ENTREPRENEURSHIP

I love helping entrepreneurs build their brand roadmaps. Defining an entities brand strategy and identity is just as important as crafting a solid business plan.

culture & advertising

I bring a bold and informed perspective on the cultural inequities within advertising and how they impact identity and social inclusion.

consumer behavior & tech Innovation

I unravel leading trends and identify future trends in human behavior and their connection to technological innovation across industries.

services 

Digital

Marketing

Content Strategy

Influencer Engagement

Message Development and Brand Positioning

brand & market strategy

Brand Strategy & Positioning

Comms Planning

Market Penetration Strategy

Research & Market Segmentation

Survey Outreach and Analysis

Target Market Identification and Development

Consumer / Market Feasibility & Analysis

product marketing

Beta Testing

Launch Guides

Launch Plans

Product / Market Insights